In the summer of 2016, I completed the Columbia Publishing Course (formerly the Radcliffe Publishing Course) at Columbia University in New York City.
As part of the course, we were required to break into fake publishing houses and create a prospectus of books for a fall list.
I was put in an academic press that we named Minerva Press. At Minerva, I was the publicity director. Here are some samples of my work at Minerva.
Black Minds Matter:
Breaking on Through:
After book workshop week, we completed magazine week, where we created a magazine start up that included a print and digital component. I was in the shelter magazine group, and we created a magazine for millennial women called Liv. At Liv, I was the audience development director, so I was responsible for making sure our digital component reached the intended audience. I made traffic assumptions about our site based on competition, created an audience development plan, and designed a newsletter and newsletter subscription box.
Liv’s Traffic Breakdown: Describes Liv’s competition in the shelter field, and includes a detailed audience development plan and social media assumptions.
Liv’s Competitive Market Analysis: Charts detailing Liv’s five-year projected growth.